About Belinda M


Belinda MacInnes MCC

For over 18 years Belinda MacInnes has been coaching leaders and emerging leaders in both the private and public sectors – in Australia and globally. She is well versed in the intricacies of the global workplace and enjoys coaching executives as they manoeuvre their way through the complexities of global leadership. 

Belinda M is a pioneer of coaching in Asia Pacific where she spends much of her time, be it coaching via telephone/Skype or meeting clients face to face when schedules allow. Belinda’s energy lies in exploring what is possible and what is not possible for today’s leaders in both how they act and in who they are being. One of her key roles is to inspire leaders and emerging leaders to have increased SUSTAINABLE energy.

Working with high-end clients Belinda: 

  • offers quality coaching that only comes with experience
  • pays attention to details
  • follows up professionally in a timely manner
  • produces results


Belinda MacInnes – Master Coach

Belinda MacInnes is an internationally sought after professional coach and coaching skills trainer. Belinda has over 7,200 one-on-one coaching hours, and with clients in 25 countries her coaching practice is truly international.

Belinda is an ICF Master Certified Coach (one of only 831 globally), She is a member of the International Coach Federation (ICF), in 2008 she served as the President of the ICF Australasia, and for seven years served as a global credentialing assessor. Belinda is a passionate member of the Asia Pacific Alliance of Coaches (APAC) where she served on the Executive Committee for over six years. She holds a Bachelor of Science from the University of Melbourne (physics and mathematics) and a Graduate Diploma in Business Systems (with Distinction) from RMIT University.

Her coaching clients include executives and managers within organisations, small business owners, and a handful of newer coaches whom she supervises and mentors. Her client list includes companies such as CBA, Shell, HSBC, PwC, ANZ, ITW, Seek, IAG, Westpac, JC Wiley & Sons; government departments such as WorkCover NSW and Tourism NT; and SME owners/entrepreneurs. Belinda’s coaching style has been described as direct and authentic. She is candid with a caring mindset.

Belinda is licensed to lead a number of Leader as Coach/Manager as Coach programs offering strategic corporate coaching skills for executives, managers, hi potentials and internal coaches.

Her coaching specialities include:

  • emotional intelligence, and conversational intelligence
  • making key decisions and designing strategies
  • gaining more sustainable energy thus more clarity
  • being more effective in what you do with your time and resources
  • values identification and alignment
  • leadership and management skill development using inherent capabilities
  • leveraging and retaining high potential employees
  • strengthening personal foundations, including simplifying life to manage stress
  • integrating work and lifestyle to discover your WorkStyle (work + lifestyle = WorkStyle®)

Belinda’s extensive experience in the business world from both a corporate and small business perspective, along with her formal coach training, has given her an insight into the correlation between enjoying a healthy lifestyle and achieving professional success. Her exposure to people who are driven to succeed, but at a very high cost physically, spiritually and emotionally, enabled her to see the ‘juggernaut’ that many employees and business owners are on. Thus she is passionate about coaching and growing coaching globally. Her powerful mix of the creative and linear (having studied physics and business) gives her a unique approach to coaching and the business of coaching. She is the author of the Professional Coach’s Business System® and the PCBS Revisited which are being used by coaches worldwide.